15 billion dollar Facebook valuation
30 April 2008 in Blogging, General, Google, Mindscape, Windows | Comments enabled
Boy am I sick and friggin’ tired of hearing about how Facebook is worth $15 billion dollars! A lot of the business blogs I keep up with keep throwing this figure around and it is becoming quite an annoyance.
I’ll say this just once: Microsoft’s “investment” in Facebook does not extrapolate to a $15b valuation because it included the international advertising rights.
To put this in perspective, Google paid $900m for the advertising rights to MySpace (the #1 social network that still absolutely spanks Facebook in terms of unique visitors despite being the ugliest site in the world).
Granted, the details of the deals between MySpace+Google and Facebook+Microsoft are rather different, but it helps establish my point that advertising is big business. Facebook certainly did not give away the advertising rights for free so you can be sure that part of the $240m was in consideration for gaining the international advertising rights – not just to buy a 1.6% stake.
To give an indication of how big of a business advertising is – Google paid more for the advertising rights to MySpace than News Corp paid to buy MySpace months earlier (details here).
Sure – it might be in Facebook’s interest to say the advertising deal was provided for free and that it really does stack up to just buying a cut of the pie however if that really was the case why not get the Microsoft investment and then make more money by selling the international advertising rights?
So what do you think? All comments appreciated.
I’m sure some cheeky bugger will find this post in 5 years when Facebook actually is worth 15b and tell me I’m wrong