16 June 2007 in Business, Google, Tools | Comments enabled

As your business develops it’s always interesting to see what people have to say about you and your products. Sometimes this is easy because people post it directly to you or link to your blog and you get a track back however that only gives you a partial view of the world. I wanted to be able to see what people were saying about Mindscape, LightSpeed, BackgroundMotion and more anywhere on the internet.

Enter Google Alerts

I was reading through Simple and Loveable (great blog btw, I’ve been a long time lurker) a couple of months ago and noticed that Nat mentioned that she found a comment by somebody through an alert so I decided I’d have a look into it some more myself (and only just got around to “passing it forward” by writing this post…).

Overall I’m impressed, you can simply sign in, enter a term that you want to be notified about and have Google email you. You can select if you want updates “as they happen”, daily, weekly etc so you’re not overrun with email notifications and you can also configure what you want monitored – do you care if the name crops up in google news? blog search? web index? Of course you want to probably monitor all of the channels to get the best picture.

You can quickly see the benefits here. As an investor in a company (say, Xero) I can monitor the entire internet for the term “xero” and pick up what the online vibe is. This is probably quite an effective measure of the companies marketing being that they’re trying to be a Web 2.0 style organisation.

The upside to this is I can see if somebody blogs about our products or about our company and quickly go and follow up if they were having a technical issue or problem. It’s about taking that service to the next level – you should always make it as easy as possible for people to seek help but by going to the customer when they have an issue is priceless.

Of course it’s also useful in reducing the amount of time you spend ego-surfing by just having Google let you know when you or somebody else says something about you ;)

Sign up for Google Alerts here

– JD

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2 comments. Add your own comment.

Pratheep says 21 June 2007 @ 17:54


Yes, Google alerts is good for all new updates.

Thank you,


Thea says 23 June 2007 @ 23:32

Very handy. Nice tip :)

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