Google gets tough
6 February 2006 in Search Technology | Comments enabled

BMW-Germany has just been knocked out the Google search results. According to Matt Cutt’s weblog (Google employee, great blog) they used deceptive practices in an attempt to get a better search ranking. They got snapped and now have had their website page-rank set to zero. Apparently ricoh.de is not far behind.

It will be interesting to see if Google continues to enforce their terms of service or if they will just make an example of a few big names.

What I find surprising about this is that surely BMW-Germany would have actually been positioned very highly without this sort of time wasting. Personally I don’t mind Google using some of it’s dominance to try and push people into better web practices.

- JD


1 comment. Add your own comment.

JD’s Weblog » Search: How to improve your site position, part I says 24 July 2006 @ 09:11

[...] Always an exception to the rule Wow, the second post and I’m already regretting using the word “Always” because the really isn’t an exception to this rule. You should never try and be “clever” in trying to change your search position. It never pays to try and fool the search engines. If you apply the tips listed here you should find that over time your search position closes in on that valuable #1 spot. [...]

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