3 February 2006 in Search Technology | Comments enabled

I’ve just noticed that today Google has updated their Analytics application to display a “Site Overlay”. This allows you to browse to any page of your website and it overlays data about the popularity of each hyperlink.

Clicking on a hyperlink displays how many times it has been click, what % that is of overall clicks etc. Something that you don’t really see until looking at some higher end (read: expensive) statistics tools. Very cool.

I’ll try and add a screenshot when I get back to Wellington this evening.

- JD

P.S. Anyone who isn’t using Google Analytics, you can request to be invited at http://www.google.co.nz/analytics/ It is certainly well worth it (in fact it’s free )