The Google Curse
29 July 2005 in Search Technology | Comments enabled

People may not be aware of it, but there is a major problem with Google. I call it the Google Curse.

For those of you that aren’t aware of it, I work as a developer at Intergen. Primarily I work on websites for various clients and with almost every website you have a search function. For most people the search functionality is an after thought and because of this often a simple search solution is implemented.

Search in the market has been taking off – thanks mostly to Google. Due to the nature of Microsoft, they want to ensure that Google doesn’t get too far ahead so they’ve started pouring resources into search too. All of this just leads to increased noise about the important of great search. This isn’t a bad thing – it’s really great as it’s only proving that competition is good for the consumer.

What is bad, is that now everyone wants to their search to “Work like Google“. I hate those words. I would need more fingers to count up how many times a client wants to match the power of Google.

It’s really quite amusing – non-tech people don’t seem to realise just how much effort Google has put into their search engine. They don’t seem to quite understand why you can’t put together a solution that could compete with Google’s search capabilities for a tiny budget. There are some very good search engines out there however it is a case of getting what you pay for – and New Zealand business is often priced out of the market.

I would love to know how much Microsoft has needed to spend to even try and match Google with MSN search.

Don’t misunderstand me on this – Google is simply one of the greatest pieces of technology currently available, however it’s also a curse to website developers trying to reach that unbelievably high bar.

– JD

P.S. It’s actually a testament to Google’s simplicity that everyday people seem to think it’s so basic that anyone could build an equivalent product.


2 comments. Add your own comment.

Daniel Wissa says 29 September 2005 @ 14:11

I realise that is post is quite old but it’s worth commenting on.
Maybe you should just tell the customers if you want something that works like google, purchase one of these for your site http://www.google.co.nz/enterprise/ this should make them happy, provided they will pay for it, but surely it will be cheaper than investing in someone to re create google for them

traskjd says 22 November 2005 @ 08:04

Thanks for the comment Daniel.

I’ve done some investigation into the google search appliances, they certainly are very cool. Unfortunately they are not available in New Zealand at the moment (I believe Google can actively manage them remotely, perhaps that is why they are taking a long time to open up to most of the world with them).

I’d really like to see how they perform!

– JD

Leave a Comment

Name (required)

E-mail (required - not published)

Website

Your comment: