Picture of John-Daniel My name is John-Daniel Trask. I’m 27 years of age and living in Wellington, New Zealand. This blog is where I vent a selection of random thoughts, potentially helpful information and occasionally something personal.

To contact me please email jd@mindscape.co.nz


My core interests are software development and business. I have been fascinated in both areas since roughly the age of 9 when started writing software for fun. I find both areas equally fascinating and spend considerable time combining the two, e.g. in order to learn C# during university I wrote an ecommerce system for managing product lines for my own business.

I also enjoy public speaking and have a strong affiliation with the Microsoft community in New Zealand. I’ve enjoyed the opportunity to present at various Microsoft events (TechEd New Zealand, Remix Australia, Microsoft Technology Briefings) as well as smaller community based groups such as the Dot Net User Groups and Code Camps.

Work Life

Upon leaving University I worked for a software services company called Intergen in Wellington, New Zealand. I left Intergen in early 2007 to follow my passion for business and am now current involved in the following businesses:

Founder, Director & wearer of several hats
Mindscape is a software products company and also provides high end IT consultancy services.

Pervasive Group
Founder, Director
Pervasive Group is an investment company that holds stakes in various technology companies.

Valuecruncher is a web venture allowing users to explore, create and share public company valuations.

YouTXT provides cost effective TXT message marketing for any business in New Zealand.


MVP Award In 2008 I was awarded Microsoft MVP status for ASP/ASP.Net in recognition of contributions to the .NET community in New Zealand.
Blog Award In 2006 I was awarded the Blog of the Year award for the most popular .NET blog in New Zealand. This was a awarded based on popular vote by site visitors.


I attended Massey University in Palmerston North in 2001-2003, earning my Bachelors degree in Information Science (majoring in computer science).

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